A catalog was created, a new graphic concept of the logo and of the entire advertising communication, a renewed image adapted to the new fashion trends and above all to the extremely sophisticated and elegant new collection. The inspiration for the season was Art; in particular the experimental one presented in the latest edition of the Venice Biennale.
Catalog photo and video were made thinking both, digital and paper, an interactive catalog thanks to the inclusion of QR codes to allow viewing videos on Youtube. Social communication has been strengthened in this sense.
The stand was conceived and designed in line with the new corporate identity concept on the occasion of the Micam fair in Milan.
