Branding for jewelry collection, unisex with an experimental design.

New name and an image and communication concept have been created for the Zen & Key women's / men's jewelry collections. It was necessary to create a new identity and focus the right target for a line of high-end jewels with technological and innovative features in the forms and above all for the materials.

The inspiration was the oriental and the minimal Zen culture. Essential focus, communicating a sense of sacredness of the object / jewel, innovative in its ergonomic and natural forms inspired by bio-design and extremely refined. The minimalism present in every area of ​​communication always brings attention to the product also through macro visions.

A product catalog has been created with close-ups of the jewels to better show the surfaces and the materiality of precious stones with experimental materials such as liquid rubber combined with black diamonds. Planned advertisements in fashion and sector magazines such as Vogue Jewelry and communication concept for unisex jewelry distributed through fashion channels.
The ABS and soft touch rubber packaging has been designed. The project for the extremely modern and technological hyper-design exhibition stand in which the jewel was exhibited as a sacred object.