Swatch company, Swiss Made, watch design.

For the Swiss company Swatch we have designed part of a collection of watches in different types, from Gent to Chronograph, Scuba watch, Automatic. Two chronographs appear in the presentation that have enjoyed moderate market success. The topics addressed refer to the 1960s with the first American space explorations and the moon landing, Cape Canaveral, Florida and the related inspired graphics.
A range of sketches were presented with inspirations on the topics addressed.

The next phase was that of the 2D design of the watch, dial and strap; approved the projects, we made the prototypes with material already prepared by the Swatch Lab in order to better complete the last prototyping phase. After having passed the final phase in commission with Alessandro Mendini, our watches were selected for marketing, which have already become cult as collection objects, which gives us great satisfaction!